Description

Breast cancer touches the lives of so many, and here at ghd, we support those on their own breast cancer journey. For 21 years, with an annual dedicated pink annual collection, ghd has raised over $24 million for breast cancer charities worldwide.

In limited edition fondant pink, this exclusive platinum+ professional smart styler is accompanied by a coordinating heat-resistant bag¹.

Our ultimate SMART styler is equipped with ultra-zone™ technology, adapting to your hair to create a personalised styling experience. Featuring infinity sensors in each plate to monitor heat distribution 250 times per second, in order to maintain the optimal 185ºC styling temperature at all times. For salon-worthy heat styling that doesn’t compromise the integrity of your hair, this pink fondant straightener delivers 70% stronger hair², 75% more shine³ and 2x more colour protection².

Achieve stunning results in just one stroke, the precision-milled floating plates are finished with a high-gloss coating for smooth, snag-free styling and shiny results. A unique wishbone hinge holds the plates in perfect alignment to give ultimate styling control. Designed for versatile styling and suitable for all hair types, the rounded barrel allows you to effortlessly create sleek straight styles, soft waves or tumbling curls. With universal voltage and automatic sleep mode after 30 minutes of non-use, you can style stress-free anywhere in the world. Carry safely in the accompanying heat-resistant bag¹, in matching pink with a luxe finish.

Feel empowered every time you style your hair and love yourself first with the ghd platinum+ hair straightener in pink fondant – your friendly self-check reminder.

¹heat-resistant bag should only be used with ghd products
²reduced breakage and 2 x more colour protection vs a styler working at 230ºC
³technical test in a lab on brunette hair, measured vs naturally dried
£10 per product sold in the UK is paid to Breast Cancer Now. Breast Cancer Now is a charity registered in England and Wales (1160558), Scotland (SC045584) and the Isle of Man (1200).

† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan – Feb 2024 across straightener brands